| KPI | S&S | Sheet | Δ | Verdict |
|---|---|---|---|---|
| Impressions | 5,660,319 | 6,035,211 | +6.62% | PASS |
| Clicks | 59,012 | 63,006 | +6.77% | PASS |
| Sponsored Spend | $64,778.7 | $69,196.06 | +6.82% | PASS |
| Attributed Sales | $211,049.25 | $221,887.93 | +5.14% | PASS |
| Conversions | 12,784 | 13,479 | +5.44% | PASS |
| Blended ACoS | 30.69% | 31.19% | 0.49 pp | PASS |
| Blended ROAS | 3.26x | 3.21x | -1.58% | PASS |
| Total Sales | $543,633.83 | $554,204.39 | +1.94% | PASS |
| DSP Spend | $3,723.99 | $3,723.94 | -0.00% | PASS |